My experience using Sensor Tower for App Store Optimisation (Tutate)

The development for @tutateapp started about a year ago in March 2014. After a whole year of development, we were ready to take it and share what we had worked on with the world. Being the primary person responsible for growth, it was a little unnerving because while I had experienced previously in app development, it was mainly in product management.

I took it upon myself to figure out exactly how to get the app in front of the targeted audience of parents.

Instead of the traditional way to reach out to them, I realised that there would be a select group of tech-savvy parents that scour the web for the newest apps to use in their kids development.

As I read about different ways to get the app noticed, it became apparent that App Store Discovery was broken (Link, link, link) and a whole slew of companies were trying to create solutions to this problem.

Out of the many that I saw, I chose to check out Sensor Tower primarily because of the simple blog posts that documented the various steps to get started.

“When you’re at a loss at where to start, just pick something to do it. The rest will fall into place”

I went ahead and started with this blog post: Link

I made a list of possible keywords that I thought parents would search for and made a simple excel spreadsheet with all the data that was given:

Pretty nifty to know what kind of traffic and how difficult it is to rank for a particular keyword

The process of brainstorming and documenting the keywords was a little tedious as I was using an Excel spreadsheet like the one shown below.

There may have been an easier way. I just didn’t take the time to find out. After documenting a list of almost 100 keywords, it was just a matter of sorting them to identify which keywords had the highest traffic.

I proceeded to input the chosen keywords into iTunes Connect and hit the Submit button. Now the long process of waiting for review began.

It took us 3 tries to get the app approved but when it did, I’m glad to say that we managed to rank highly for the keywords that were selected!

I think our simple and clean logo makes us stand out from the rest. What do you think?

Hopefully, this first step of optimising keywords in the App Store will lead to a higher number of downloads. Will update more on my learnings as time progresses.

If you’re a parent who is reading this, go ahead and download it and share with me what you think. We have a decent selection of Singapore assessment books and are working very hard to bring you more every day.