My experience using Sensor Tower for App Store Optimisation (Tutate)

The development for @tutateapp started about a year ago in March 2014. After a whole year of development, we were ready to take it and share what we had worked on with the world. Being the primary person responsible for growth, it was a little unnerving because while I had experienced previously in app development, it was mainly in product management.

I took it upon myself to figure out exactly how to get the app in front of the targeted audience of parents.

Instead of the traditional way to reach out to them, I realised that there would be a select group of tech-savvy parents that scour the web for the newest apps to use in their kids development.

As I read about different ways to get the app noticed, it became apparent that App Store Discovery was broken (Link, link, link) and a whole slew of companies were trying to create solutions to this problem.

Out of the many that I saw, I chose to check out Sensor Tower primarily because of the simple blog posts that documented the various steps to get started.

“When you’re at a loss at where to start, just pick something to do it. The rest will fall into place”

I went ahead and started with this blog post: Link

I made a list of possible keywords that I thought parents would search for and made a simple excel spreadsheet with all the data that was given:

Pretty nifty to know what kind of traffic and how difficult it is to rank for a particular keyword

The process of brainstorming and documenting the keywords was a little tedious as I was using an Excel spreadsheet like the one shown below.

There may have been an easier way. I just didn’t take the time to find out. After documenting a list of almost 100 keywords, it was just a matter of sorting them to identify which keywords had the highest traffic.

I proceeded to input the chosen keywords into iTunes Connect and hit the Submit button. Now the long process of waiting for review began.

It took us 3 tries to get the app approved but when it did, I’m glad to say that we managed to rank highly for the keywords that were selected!

I think our simple and clean logo makes us stand out from the rest. What do you think?

Hopefully, this first step of optimising keywords in the App Store will lead to a higher number of downloads. Will update more on my learnings as time progresses.

If you’re a parent who is reading this, go ahead and download it and share with me what you think. We have a decent selection of Singapore assessment books and are working very hard to bring you more every day.

What I think would be cool Apple Watch apps

I recently read @andrewchen’s blog post about “The race for Apple Watch’s killer app”. He talks about the Law of Shitty Clickthroughs (TL;DR: Over time, all marketing strategies result in shitty clickthrough rates.) and how the emergence of the new Apple Watch platform will open up new opportunities for developers/startups to experiment and come up with cool stuff.

This got me thinking.

What apps would I want to see on the Apple Watch?

I believe technology retards our social skills. Phone calls got reduced to texts, which got reduced to 140 characters, which then got reduced to disappearing photos!

I’m hoping the Apple Watch could be the tool that improves it. Not the other way around. Here’s how I see it being done. (p.s.: Both these apps are meant to be companion apps and not standalone apps)

App #1:

An app that allows both parent and child to interact with a fun game at the same time. This could be a companion app to a Side-scrolling runner game like the one below

I’d like to see the companion app being used as an input device to control the character in the side-scrolling game.

Parent with Apple Watch sits opposite from child who has an iPad. Child narrates the scenario and tells parent to “jump!”, “slide!”, “run faster!” and the parent swipes the corresponding input on the Apple Watch screen to make the character move.

I think that could be a fun little app that builds not only the child’s communication skills but also the bond between parent and child. Picturing that scenario with the parent and child just puts a smile on my face.

App #2:

An app that allows parent and child to pretend to be spies!

Hear me out. I’d like to see an app that allows a parent to narrate something into the Apple Watch. The Apple Watch app then converts that narration into Morse code that blinks on the screen.


Something like this but on the front of the screen

And the child would use an iPad camera to receive the light input, and see what the corresponding message would be. How cool would it be to play spies in a huge house with the lights turned off? Pretty cool, I’d say!

It would be a cool little intro to Morse code for the child and it’s something the parent could use as an opportunity for a bonding moment.

We’ve all got to learn morse code!

These are just 2 ideas that I thought a cool Apple Watch app could do. I’d love to hear your thoughts on what you think. If you’re hard at work, racing the clock to get an Apple Watch app out at the launch, I’d love to hear about that too!

Good luck!